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Brand Strategy Development
Find Your BRAND VOICE
Your Brand Matters. Your Voice Matters.
At Satori, we are passionate about helping you find what makes you unique as a business so that you can start to attract and retain loyal customers. This is done by developing your Brand.
Here at Satori your Brand is much more than your logo or the pretty colors you pick. Your Brand is your voice that becomes the recognizable personality your target audience (i.e Intended customer base) identifies with.
The process of "Branding" then becomes the strategy designed to help people quickly recognize and identify with your brand. By clarifying what your particular brand is and is not, you give them a reason to choose your products over the competition’s. By delivering a product that is always aligned with what the brand promises you will begin attracting and retaining loyal customers.
Reach your target audience with a custom developed Brand Strategy Guideline.
Think of it like a brand ‘rulebook’ that tells you and everyone in your company who you are, why you are here, who you are trying to reach and how you will do go about doing it . Brand strategy guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. The most successful brands use brand guidelines to help ensure consistency and demonstrate what their company is, what it does, and what it stands for.
Effective brand strategies are those that can be shared and understood easily by anyone involved in communicating your brand—both internally and externally.
When we build your customized brand strategy for you there 26 elements separated into 6 categories that gets developed so that you understand exactly who you are and exactly how to share that consistently with the world.
26 elements your Brand Strategy will include:
Internal brand
- Purpose
- Vision
- Mission
- Core Values
Brand Positioning
- Audience Persona
- Competitor Research
- Differentiation Strategy
- Positioning Strategy
- Brand Persona Elements
Brand Persona Elements
- Brand Archetypes
- Brand Personality
- Brand Language
- Tone Of Voice
Brand Communication
- Brand Name
- Tagline
- Key Messages
- Storytelling Framework
Brand Identity
- The Logo
- Typography
- Color Palette
- Image Style
- Iconography
- Graphics & Illustration
Brand Presence
- The Website
- Social Channels
- Content & Advertisement
- Physical Store
Your brand strategy will be a full plan all in one easy to share place that can be shared throughout your business and with anyone one working with your brand directly to ensure consistency in all communications with the public.
What is a Brand Strategy Guideline?
Want to find out how a Brand Strategy can help your business?
Book a free consultation today!
Discover the soul of your brand with us at Satori Branding and Digital Marketing.
Let us guide you towards clarity and alignment in your branding journey.
Connect with us today to unveil the true essence of your business.
Connect with us today to unveil the true essence of your business.
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Serving
- Edmonton
- St. Albert
- Sherwood Park
- Leduc
- Sherwood Park
- Spruce Grove
- Stony Plain
- Beaumont
- Nisku
Land Acknowledgement:
We at Satori Branding and Digital Marketing wish to acknowledge the traditional lands on which we operate. Our office is located in St. Albert, Alberta, which is situated on Treaty 6 territory, the ancestral and traditional territory of the Cree, Dene, Blackfoot, Saulteaux, Nakota Sioux, as well as the Métis. We recognize the land as an act of reconciliation and respect for Indigenous peoples who have been living and working on this land from time immemorial.
It is with gratitude that we acknowledge the history, spirituality, and culture of these peoples. Their practices and teachings have been tied to this land for thousands of years and we are grateful for the opportunity to work on this territory. We commit to honoring these nations through our actions and by continuing to work alongside Indigenous communities in a spirit of collaboration and respect.
Diversity:
At Satori Branding and Digital Marketing, we believe that diversity is the cornerstone of creativity and innovation. Our commitment to diversity is rooted in the understanding that a mosaic of varied perspectives, backgrounds, and experiences is essential for fostering an inclusive environment that inspires fresh ideas and unique approaches.
We recognize and celebrate the individuality of each member of our team and our clients, understanding that each person brings a valuable contribution to our collective success. Satori is dedicated to creating a workplace where everyone, regardless of their race, gender, age, religion, identity, or experience, feels valued, respected, and empowered to contribute their best.
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